author(s)
Villy Abhishek Deep

abstract
This research, conducted at Renaissance University, Indore, delves into the profound impact of social networking sites on the behavior of college-going boys in Indore. The study, employing a survey method based on Likert scales and a self-structured questionnaire, gathered data from 60 respondents aged 16-22 years using non-probability purposive random sampling. The findings reveal a compelling narrative: social networking sites exert a significant and largely adverse influence on the behavior of college-bound young adults, shedding light on the complex interplay between the positive and negative aspects of social media in contemporary society.